OUR SERVICES

COMMERCIAL STRATEGY & CORPORATE DEVELOPMENT

Innovate | Grow | Adapt | Evolve

We work closely with each client to get to know them and based on their individual circumstances we explore, identify, plan, and execute strategic initiatives to increase corporate growth using creativity and technology. We have go-to-market experience and vast networks in Europe, UK, Southern or Western Africa, the Caribbean, the USA, and Canada. Zinc also offers interim management services to help Companies overcome short term challenges or execute specific projects including​:

• Commercial audits

• Commercial strategy and planning

• Sales management and mentoring

• Partnership management

• Go-to-market strategy​

• Market insight

• Commercial due diligence

• Partnership opportunities, joint ventures, and strategic exits

BRANDING & CREATIVE SERVICES

Be Discovered | Be Identified | Be Accessible | Be Talked About

We can create, optimize, or manage the implementation of your entire marketing strategy... or we can simply help when or where ever you need our assistance. To maintain diversity in industry knowledge and creativity we retain a team of curated freelancers and consultants specializing in various sectors to support the implementation of both B2B and B2C projects. Our disciplines include:

• Marketing strategy

• Branding - identity, positioning, and protection

• Improving value proposition -  helping amplify your WHY

• Creative and design services – logos, brochures, print, VR, etc.

• Website design and implementation

• Conversion and experience optimization

• Social media planning and implementation

• Digital marketing (campaign management, SEO, SEM, etc.)

• Loyalty marketing

DIGITAL TRANSFORMATION & FACILITATION

Guide | Transform | Collaborate  | Optimize

In order to maintain a competitive edge or optimize your business during growth, you need to be innovative, adaptable, and open to change. We collaborate with our clients by guiding them through the transformation journey and enabling them to maintain their focus on daily operations. Over the years we have vetted and cultivated a vast network of specialists and resources to facilitate “making things easier”. We can assist with any of the following projects and services:

• Digital transformation projects with a focus on:

  • Travel & Tourism

  • Digital assets/blockchain

  • Payments

  • Personalization, CRM (customer relation management) & Loyalty

  • Digital media 

• Off-shore company set up

• Technology procurement for outsourced IT and custom developments

• Legal counsel

• Financial audits and bookkeeping

• Merger and Acquisition consulting